PR Agency

What is a PR agency?
PR means public relations and it is an agency tasked to spread the word about your brand. Whether you have a new product or agenda, they will spread the word by getting in contact with media personnel. The PR Agency Melbourne makes sure that the media people get a soft and hard copy of the agenda for the night so they would know what to post about. There are some media people who don’t really attend events as they prefer to just get sent the press release.

What does PR team do?
They organize media events and invite bloggers and vloggers to attend it. After the event, the PR team sends them a bunch of photos and videos for them to use. The media people should already have a photographer in them to take pictures. In case they are not satisfied with the pictures, they have other options to choose from. Also, you would not want them to be disappointed so the PR team also sends a press release containing a summary of what happened in the event.

What should I look for in a PR agency?
The first thing would be connections to the media. It would be better if it is traditional media but it would also be alright if they know a lot of bloggers and vloggers who have a lot of followers. The second would have a roster of well-known clients. It means those companies have a reason for doing business with the PR agency and it most likely involves confidence in them. Besides, they would not do business with the PR agency if they are not great. The third would be to check out the specialties of each member of their team. If it sounds like a long list of accomplishments throughout the work and school career, you know you are dealing with experienced people who know what they are doing.

How do you become PR?
The first thing to do would be to establish your brand and what services you offer to the public. After that, schedule meetings with potential clients and show them a little background about your company. When you send a blogger a press release about your client’s campaign, then you are already doing PR. The amount you get paid will definitely depend on your agreement with the client. Another example would be organizing a small blogger event for a restaurant where bloggers get free food in exchange for making blog posts about the restaurant. If it was a successful one and everyone had a great time, that is definitely PR work.

Is PR well paid?
You can earn anywhere between $40,000 and $70,000 a year when you are a PR specialist in Melbourne. It would be better to be situated in the middle of the business district so you are pretty close to a ton of potential clients. Of course, you must expand your network so you can start your own PR business one day. It can even be a freelance thing if you know a small business that would want to get the word out about them. In addition, you would need a lot of clients because that is where your income will come from. Thus, better schedule several client presentations since you can expect some of them to be successful and some to not be. Some of them may never even get back to you.

Is PR a good career?
It is a great career for those who like challenges. The challenge comes with convincing clients that they need your services. You can expect a lot of other PR companies to pitch their companies too. Thus, better tell them something that separates your company from the rest of the pack. It also involves marketing services instead of a product. While you can’t be contented with promising what you can do for the client, you can also mention potential projects that you can do with them. When you are good at satisfying clients and organizing events, it will only be a matter of time before you get promoted. Everyone around you will be happy to see that you got promoted to the next level. It goes to show all the hard work you put into the job.